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E-commerce

What You Don’t Know Is Hurting You: E-Commerce Business Intelligence Data with Line Item

Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the…

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E-commerce

Know Thy Shelf: Win E-Commerce SEO With Line Item

If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion…

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E-commerce

Line Item, Your Lifeline to More Profitable E-Commerce

A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping—and it’s digital. According to new research…

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E-commerce

E-commerce intelligence like you’ve never experienced before!

Hot off the press: Online Customers Spend $14 Billion On Black Friday And Thanksgiving AND $10.8 Billion on Cyber Monday ALONE. In…

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E-commerce

Are you ready for the NEW e-commerce?

Ironbridge Software and Interactive Edge take a deep dive into e-commerce in a COVID world.

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E-commerce

Ironbridge Software introducing ‘Line Item’

In the Ecommerce channel, effective analytics are a must. If you are not answering all the below questions (and many others) confidently,…

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E-commerce

Channel harmonizing – avoiding channel conflict at all costs!

Does channel conflict concern you? It should. Thanks to the innovations of our digital age, manufacturers have more choices than ever when…

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Industry News

Toys ‘R’ Us banks on experiential retail for return to U.S. market

After more than a year without the giant toy retailer, U.S. residents will once again have a chance to shop at Toys…

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E-commerce

Pricing strategies for e-commerce

Once upon a time, factoring retail pricing was as easy as choosing a fixed margin, adding it to your cost of production…

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Social Media

You can’t survive in today’s business climate with out social media marketing

You can’t survive in today’s business climate without social media marketing. While the cost to entry (i.e. setting up an account) is…

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Industry News

Making sense of store closings in the new year: Shopko recently closes 39 stores

The beginning of a new year is about reform, rejuvenation and, sometimes, reduction. We’re not talking about reducing waistlines, but rather store…

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E-commerce

Using data to decode the 7 Ps of marketing

Last month, we promised you more e-commerce strategies for 2019. Before we dig into social media marketing, customer loyalty programs and return…

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