Company News

Is the grocery industry insulated from e-commerce competition? (Part I)

According to U.S. Census data, 2015 marked the first time that consumers spent more money at eating and drinking establishments than they…

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Industry News

Why does E-Commerce matter to us? More E-Commerce insights from Ironbridge

After a great response from our first blog post, we received some questions as to why we care so much about E-Commerce….

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Industry News

When does e-commerce reach a tipping point?

E-commerce’s growth is rapidly outpacing that of brick-and-mortar retailers. The National Retail Foundation predicted just a 2.8% growth for in-store purchases in…

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Conference: Getting Insights from Big Data

Click here to download a copy of the PowerPoint presentation.

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Company News

Life in Big Data Sales

Selling the abstract concept of big data is vastly different than selling a physical product or a more concrete service despite the…

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Industry News

Business Insights in Real Time

Big data’s next step towards providing deeper business insights is real-time data analytics. Companies that have access to daily sets of big…

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Company News

Ironbridge Software Featured in the American Marketing Association

Ironbridge Software was featured in the American Marketing Association as a data scientist in their big data article. Michael Dickenson, CEO of…

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Company News

Win the Super Bowl Using Last Year’s Data

The days leading up to and after a Super Bowl can yield mountains of useful big data for manufacturers and retailers alike,…

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Company News

Ironbridge Software Featured on the Front Cover of Crain’s Chicago Business

Ironbridge Software was featured on the cover of Crain’s Chicago Business Jan. 16 issue! Michael Dickenson, CEO of Ironbridge Software, was interviewed…

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Industry News

The Newest “Hot” Job In America Is Actually 40 Years Old

“Data Scientists” have been the unsung heroes behind corporations since the 60’s, but suddenly, they hold the title of “America’s Hottest Job.”…

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Industry News

Digital Marketing and Reaching the Next Generation of Shoppers

The digital generation is here: they have graduated school, earned jobs and become stronger consumers than ever before. With this newly found…

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Industry News

How Are Online Retailers Really Affecting the CPG Industry?

When you hear the phrase “online retailer,” one of the first websites to come to mind is usually Amazon.com. There is validity…

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