Company News

Life in Big Data Sales

Selling the abstract concept of big data is vastly different than selling a physical product or a more concrete service despite the…

Read More

Industry News

Business Insights in Real Time

Big data’s next step towards providing deeper business insights is real-time data analytics. Companies that have access to daily sets of big…

Read More

Company News

Ironbridge Software Featured in the American Marketing Association

Ironbridge Software was featured in the American Marketing Association as a data scientist in their big data article. Michael Dickenson, CEO of…

Read More

Company News

Win the Super Bowl Using Last Year’s Data

The days leading up to and after a Super Bowl can yield mountains of useful big data for manufacturers and retailers alike,…

Read More

Company News

Ironbridge Software Featured on the Front Cover of Crain’s Chicago Business

Ironbridge Software was featured on the cover of Crain’s Chicago Business Jan. 16 issue! Michael Dickenson, CEO of Ironbridge Software, was interviewed…

Read More

Industry News

The Newest “Hot” Job In America Is Actually 40 Years Old

“Data Scientists” have been the unsung heroes behind corporations since the 60’s, but suddenly, they hold the title of “America’s Hottest Job.”…

Read More

Industry News

Digital Marketing and Reaching the Next Generation of Shoppers

The digital generation is here: they have graduated school, earned jobs and become stronger consumers than ever before. With this newly found…

Read More

Industry News

How Are Online Retailers Really Affecting the CPG Industry?

When you hear the phrase “online retailer,” one of the first websites to come to mind is usually Amazon.com. There is validity…

Read More

Industry News

Predicting the Demand Forecast Can Be Tougher than Estimating the Weather

Some people make it their job to try and predict the future, but we aren’t talking about psychics. Demand forecasting is an…

Read More

Industry News

Bridging the Gap Between IT and BI

A CPG business in which communication is out of sync is a business heading towards trouble. Two important corporate components that need…

Read More

Industry News

Trials and Tribulations of a Big Data Consultant

Big Data is doing great things in fighting cancer, fighting crime, winning (and losing) elections but in the corporate world, not so…

Read More

Company News

Ironbridge Software Presents National Category Management Association Webinar

Michael Dickenson, CEO of Ironbridge Software, recently presented an informative webinar to the Category Management Association. This global association reaches out to…

Read More