Hot off the press: Online Customers Spend $14 Billion On Black Friday And Thanksgiving AND $10.8 Billion on Cyber Monday ALONE.

In a pandemic which doesn’t seem to slow down it’s grip, record online sales have been reflected in a preliminary data collection with consumers spending $9.0 billion on Black Friday alone, an increase of 21.6% over 2019. On Thanksgiving Day, $5.1 billion worth of online transactions were recorded, 21.5% over last year. Smartphone driven purchases up about 39% and so on and so forth. Cyber Monday spending rose 15.1% year over year, with a total spend of $10.8 billion, setting a record for the largest U.S. internet shopping day ever. As an E-commerce player, you absolutely have to take advantage of these massive numbers and virtual consumer trends which do not seem to slow down at all. What will happen every day between now and the end of the year…and beyond? What does E-commerce spent look like? More importantly, where do you stand and where does your product stand in the market today as a stand-alone item and also in comparison to your competition? Are you one click away from showcasing (and ultimately selling) your product or not even close? We have THE E-commerce analytics tool which will give you not only the answer, but the solution. From Ironbridge Software, we offer ‘Line Item’, it’s our deep dive tool into eCommerce analytics. ‘Line Item’ differentiates itself from any other E-commerce analytics tools by the deep dive it takes into the item attributes and the ability to translate that into crucial insights for any online seller.

• We scan different web sites for multiple search terms capturing page rank, pricing, promotions, descriptions, images, reviews and a deep dive into attributes for every item.
• Using these attributes ‘Line Item’ then compares your items’ performance to direct competitors’ in the same web sites and across sites.
• We produce charts and tables of your page rank response to different search terms to competitors page rank; pricing comparison by brand, segment or individual item and so on.
• We capture UPC and SKU so you can tie your sales volume to promotion activity, page rank and pricing across all sites.

“Big data has a name. It’s got this aura that there’s some sort of magic in it. That you’re going to find things going on in your business: problems to solve, or opportunities that you didn’t even know existed. This is not true. Insights come from hard work and knowing the problem you are trying to solve. That’s where Ironbridge comes in–we’ll do the heavy lifting for you.” -Mike Dickenson, Ironbridge CEO & self-proclaimed “data geek” About Ironbridge Software DRIVE THE SHOPPER EXPERIENCE Ironbridge Software was founded in 1989 by Mike Dickenson. Mike’s unparalleled expertise and passion for technology led him to create the first-ever analytical solution for the Consumer Packaged Goods Industry. He assembled a team that has more than 50 years experience and Ironbridge Software has been leading the field ever since. Back in 1989, Mike’s vision was to blend database expertise, analytical expertise and software capabilities to produce a complete service for the CPG industry. At Ironbridge, we’re passionate about solving our clients’ problems, one insight at a time. Click here to get in touch with Ironbridge now.

Ironbridge Software and Interactive Edge take a deep dive into e-commerce in a COVID world. https://vimeo.com/421681835

In the Ecommerce channel, effective analytics are a must. If you are not answering all the below questions (and many others) confidently, it’s time to upgrade. How do promotional activities of competitor products affect our business?  What about our own promotional activities? Are we promoting the correct product? What are people searching for online?  Are we priced at the correct level? Are there online channels where pricing interferes with any contractual agreements?  Are we competitive on a page rank level?  Are our reviews good?  A downward trend indicates a quality problem.  Can we identify the effects of 3rd party activities? Diversion? Unauthorized sellers? Is this causing a quality issue? Our Ecommerce analytics tool ‘Line Item’ is the perfect solution for your Ecommerce business. Our algorithms will collect, track and analyze a multitude of fine details related to your product and also your competitors’ products on a daily basis. [yt_video id="JMWFx5gI9qQ"] It’s all in the details: With ‘Line Item’ you will be able to track SEO and page rank for your product and also your competitors’ products. It will also identify if the product descriptions are flawless and consistent and if the images are best they can be. If you are selling a premium product, ‘Line Item’ will identify other products very similar to it but lower grade, lower price. It’s an indicator your business could also be looking at offering a lower grade, lower price product and keeping the premium one under a premium or upgraded category for an increased price. ‘Impostor’ products are also being identified – repackaged items or lookalike and described alike products. Reviews! Research shows that 84% of people trust online reviews as much as a personal recommendation. If you find yourself with a product rated overall less than 4 – 4.2 you have to understand why. ‘Line Item’ will track all reviews, good and bad, both yours and the competitors’ products. ‘Robotic’ pricing activity is also being tracked. Price matching, even lower by a few pennies, will sway customers from one seller to another. ‘Line Item’ and its algorithms can identify such activities on a daily basis. What’s the data that we capture?

• E-Tailer;
• Search term – we make our own search terms proven to have a better search result;
• Date/Time;
• Items on ALL pages;
• For each item:
  • Page and rank on page;
  • Description;
  • Promotion;
  • Review score and count;
  • Selling price;
  • List Price;
  • UPC/SKU/ASIN.

How are we different?

• ‘Line Item’ differentiates itself from any other Ecommerce analytics tools by the extreme deep dive it takes into the item attributes and the ability to translate that into crucial information for any Ecommerce seller.
  • Because we capture UPCand SKU, if you have access to our sales volume from the Ecommerce site, we can report sales-to-promotion, sales-to-price, sales-to page rank etc. across all sites.
  • Also very importantly we harmonize yours and your competitors’ products across sites even if descriptions are different. We can directly match your products to competing products.

How do we do it? For EVERY item, we capture:

• Brand;
• Size;
• Packaging;
• Segment;
• Style;
• Flavor;
• Nutrition facts;
• Claims;
• UPC/SKU/ASIN.

Results can be presented as often as daily in the form of a dashboard but we also offer in depth web analytical services so our clients can focus on their successful businesses. Click here to get in touch with Ironbridge now.