Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the data informing them. This is why e-commerce marketers need to understand what is working for their brands—and what’s holding them back. Business intelligence software makes this understanding possible. This is why, according to Research and Markets, global investment in these tools is expected to grow to nearly $29 billion in 2022, representing 20% growth since 2019. Line Item by Ironbridge Software can reduce the complexity of managing products across multiple retailer websites and online marketplaces. It empowers e-commerce marketers to capitalize on trends, build new revenue streams, maximize sales and boost profitability. Line Item is a performance analytics platform built for CPG and e-commerce, allowing users to drill into search results, product attributes and e-analytics. Here’s five questions Line Item can answer to help you understand what’s working and what’s not. Are you getting your share of page one? If you’re not on page one of search results, you’re not driving traffic. And if you’re not driving traffic, you’re certainly not maximizing sales. Line Item helps you analyze how well your SEO is working across all key search terms, across retailer websites and online marketplaces for a complete view. With it, you can optimize for specific keywords in the search results and improve page rank. Are your promotions paying off? Line Item captures which ASIN, UPC, and SKU are promoted. This data can be integrated with AMZ Brand Analytics, Retail Link, Partnersonline and more for quick results so you can see what’s working and what’s not. You can also determine whether long-tail keywords are worth promoting. With these insights, you can optimize your marketing strategy to be relevant at the right time and react more quickly (and effectively) to customer demand. Are you priced right? Profitability hinges on the right pricing. Line Item compares unit pricing, item by item across competitors and web sites daily. With it, you can also review pricing over a period for deeper analysis. You can monitor fulfillment, delivery times, and charges for the same items on different websites. In addition, Line Item can identify “robotic” pricing activity and send you pricing alerts. Are you tracking new items and competitors? If you’re not staying on top of trends and competitors, you’re missing out on opportunities to maximize sales. With Line Item, you can do a deep-dive search on new products and brands. This will help you identify new or unknown competitors, both foreign and low-priced. Are out-of-stocks hurting revenue? If items are unavailable, you’re missing out on sales. Inventory management is a constant balancing act between understocking and overstocking. Line Item can make it easier to strike the right balance. It can detect trending items going out of stock. Time of day can affect availability, so more insight from Line Item can guide inventory management. Are your descriptions and images keeping you off page one? When managing hundreds or even thousands of products, you need powerful insights to steer strategy. If descriptions, images, and copy are incomplete, inconsistent, and not optimized for specific search terms, you’re missing out on potential sales. With Line Item, you can ensure that descriptions and images are correct, complete and consistent across all sites. In a rapidly growing and ever-changing market, CPG marketers and e-commerce managers need access to better business intelligence for strategic decision-making. Line Item empowers you with a single tool for fresh insights into what’s driving your sales and what’s holding you back. It can help you save time, grow sales, and enhance profitability across your portfolio with integrated data for more informed decision-making. Line Item is your lifeline to more profitable e-commerce.

If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion rate remains constant, the more traffic you drive, the more your sales grow. How, then, do you drive traffic? Traffic comes from a combination of paid and organic search results. Paid search includes paid ads, media, and promotion with a strategy anchored on key search terms across retailer websites and online marketplaces. Organic search rank represents visits that come from a search engine and not paid advertising. For some time, it’s been critically important to rank on the first page of search results for a keyword term. This is because fewer than a third of consumers ever make it past page one. If your brand or product doesn’t rank, you can forget about winning space on the digital shelf. Over the last year, enterprise e-commerce has grown substantially while consumers’ shopping habits have forever shifted. In our new, digital retail age, consumers increasingly rely on retailers’ sites and online marketplaces as platforms for product research as much as purchases. This is why e-commerce SEO is fundamental to your brand’s omnichannel digital marketing strategy. It’s also why we’ve launched the performance analytics platform Line Item. Let’s look at what’s important and how Line Item can help optimize your e-commerce SEO. Is your SEO working? Simply put, when your e-commerce SEO strategy is working, you’re selling—profitably. But you need to know more to optimally manage it. Line Item helps you understand how your SEO is working across all key search terms on retailer websites and online marketplaces, including Amazon, Wal-Mart, and many more. Line Item reveals whether your brands or items rank on page one and analyzes your page share and rank by brand or any other attributes. The best opportunity to improve page rank, other than sales itself, is to be sure the titles and keywords of your items respond well to all applicable search terms. Line Item does this by calculating organic page rank for all yours and competitors’ items across a wide range of search terms. Line Item then compares titles and keywords in better ranked items to recommend improvements Is your product information keeping you off page one? What you don’t know can hurt you. Inconsistent or incomplete product descriptions and images can cost you page rank and by extension sales. Line Item will analyze whether your content and images are consistent across retailer websites and online marketplaces. This can help you resolve gaps that may be keeping your search results off page one. Are you priced right online? e-Commerce Consumers have access to a world of information at their fingertips—which has radically changed shopping behavior, preferences, and price sensitivity. Line Item can help you answer if you are priced right online by comparing unit pricing item by item across competitors and web sites daily, weekly, and over longer periods. It can also send pricing alerts, including MAP violations. Who is your competition? You simply must monitor your competition. New products show up first on the Internet. Line Item enables you to search to find new brands, items, flavors and more. You can also detect new trending items, as Line Item tracks hundreds of items in each product category you specify. This way, you can know what’s coming and adjust your strategy and promotions in real time. Are long-tail keywords worth promoting? Competition for certain keywords can be fierce, with costs per click (CPC) eating into profitability depending on category, seasonality and other variables. Some e-commerce marketers choose to focus on long-tail keywords in their SEO strategy, but it can be challenging to know whether or not this truly drives marketing ROI. With better business intelligence, you can boost profitability and drive growth across your product and brand portfolio. Line Item is your lifeline to more profitable e-commerce.

A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping—and it’s digital. According to new research by PSFK, shopper loyalty has changed. Nearly 40% of consumers purchased from new brands and retailers online in 2020 and two-thirds intend to remain loyal. Just 23% of consumers intend to shift spending back to in-store from retail after the pandemic. In this disrupted environment where consumer loyalty is up for grabs, business intelligence and data-driven decision-making are key to success. These are musts to capitalize on opportunities in e-commerce, which is projected to grow by nearly 20% in 2021 (eMarketer). Amid this growth, Ironbridge Software announces the launch of Line Item, a new performance analytics platform to drive more profitable e-commerce with better insight into e-analytics and product attributes. Line Item by Ironbridge Software provides business intelligence solutions for consumer packaged goods (CPG) and retail companies. Line Item highlights the following:

• • Share of Page – Is your e-Commerce SEO working across all search terms, on all sites?
  • Pricing – Price analysis including item-by-item comparisons, alerts when action needed
  • Trends – Detect new trending items
  • Competitors – Line Item captures all product attributes including brand, manufacturer, form, packaging, flavors, scents, nutrition facts, drug facts, etc. We use these attributes to identify competitor items.
  • Availability – Delivery times, charges and item availability both 1P and 3P fulfilment.

The launch comes with many businesses looking to build e-commerce analytics expertise as shopping trends shift. “In our ‘new normal,’ the most successful online brands and retailers will be those that gain greater visibility into how product attributes, pricing and promotions perform—or don’t” Ironbridge CEO and founder Michael Dickenson said. “Line Item gives you the insights necessary to execute informed shifts in strategy.” Built especially for CPG and e-commerce, Line Item enables a deep dive into e-analytics to help e-commerce marketing professionals, data scientists and brand managers understand more about share of sales, pricing strategy, product trends, competition, and supply chain attributes. With Line Item, marketers can optimize their e-commerce SEO strategy across all keywords on retailer websites and online marketplaces. With Line Item, they can find out how their brands or items are ranking, if their promotion strategy is working, and if long-tail keywords are worth promoting. The analytics platform analyzes page share, rank by item, brand, form, in fact by any attribute. Line Item also enables a deep dive into each product to capture all attributes to reveal what drives value. These include brand, manufacturer, form, packaging, flavors, scents, nutrition facts, and drug facts. Product attribute insights can help e-commerce marketing professionals detect competitor activity, including the launch of new items. Because Line Item tracks hundreds of items in each product category, the performance analytics platform can help keep tabs on new products, brands and competitors. Line Item reveals items that are newly trending, enabling a robust view of the competitive landscape. Line Item can also help e-commerce marketers better understand and optimize pricing. Line Item compares unit pricing item-by-item across competitors and web sites daily as well as over a specified period for analysis. It can send pricing alerts, including MAP violations, that enable adjustments or other actions. Ironbridge Software has deep roots in the CPG industry. Michael founded the company to provide a complete service for the CPG industry through database expertise, analytical expertise, and software capabilities. Over the last 30 years, Ironbridge has built its business on the needs of CPG and e-commerce clients, including some of the biggest Fortune 500 CPG brands in the industry. “We’re seeing an unprecedented period in which an accelerated shift has forever altered digital buying trends. Our clients are leaning into e-commerce, and they need the key data Line Item provides. Line Item is your lifeline to more profitable e-commerce.”