Category: E-commerce

E-commerce

The Rise of Voice Commerce (and What Marketers Need to Know)

“Alexa, find me boys’ boots in size 4.” “Hey Siri, put baking soda on my grocery list.” The future is here—and it’s…

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E-commerce

Augmented Reality Is Changing How We Shop

Consumer shopping habits and preferences are rapidly evolving—and it can be hard for e-commerce marketers to plan when they can’t anticipate the…

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E-commerce

The Future of E-Commerce: Bricks and Clicks, Online and Omnichannel

The last two years have been a wild ride for many markets, including retail and e-commerce. Consumer buying behavior has shifted permanently…

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E-commerce

Breaking Down Barriers between E-commerce and In-Store Marketing Channels

Is your business still talking in terms of e-commerce and brick-and-mortar marketing and sales? Questioning investment in digital? Worried about e-commerce cannibalizing…

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E-commerce

Harnessing the Power of Daily Data

The world of CPG and e-commerce has been changing fast—and the wild ride doesn’t look to be slowing down anytime soon. The…

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E-commerce

Prep for the Holiday Season with Top Ecommerce Strategies

The most wonderful time of the year…is here. You already know that the holiday shopping season is the most critical period for…

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E-commerce

See Line Item in Action with a Live Webinar or Product Demo

You already know that CPG e-commerce has taken a leap forward during the pandemic—and that business intelligence has become table stakes for…

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E-commerce

Protecting Your Brand from Third-Party Sellers and Retail Arbitrage

From its humble origins as an online bookseller, Amazon has already ridden the rise of e-commerce. According to new research, though, it’s…

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E-commerce

Good, Better, Best: Evaluating e-Commerce Analytics Tools

Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Even more, during the last year, consumers have become…

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E-commerce

Five Business Intelligence Tools to Save Your Bottom Line

In the rollercoaster ride of the last year, CPG e-commerce has had its moment of digital reckoning: the way consumers shop will…

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E-commerce

CPG e-Commerce without Business Intelligence

We’re more than a year now into a new era for CPG e-commerce. For years, CPG e-commerce has lagged behind retail e-commerce….

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E-commerce

Better Intelligence, Better Outcomes: Navigating the e-Commerce Landscape Using Line Item

COVID-19 may have changed how we shopped out of necessity, but a year after the initial retail reckoning, new habits are here…

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