The beginning of a new year is about reform, rejuvenation and, sometimes, reduction. We’re not talking about reducing waistlines, but rather store…
We know you’re busy. But we also know that you like to stay up-to-date on what’s hot in the CPG industry. As…
Selling directly to the consumer has been a boon to industries such as beauty, food storage and even mattresses. But food is…
Since the dawn of the traveling salesmen, companies have sold directly to the consumer. But in the early 2000s, the rise of…
Manufacturers are selling direct-to-consumer more than ever before. According to a blog post by the logistics platform Bringg, nearly half of manufacturers…
Michael Dickenson CEO of Ironbridge Software stated, “Isaac Larian, CEO of MGA Entertainment is trying to save Toys R Us by turning…
After 70 years in the business of making childhood dreams come true, Toys “R” Us announced it would shutter its 735 U.S….
How Walmart and QVC compete with Amazon for e-commerce sales In 2017, Amazon was responsible for 44% of all U.S. e-commerce sales….
After a great response from our first blog post, we received some questions as to why we care so much about E-Commerce….
E-commerce’s growth is rapidly outpacing that of brick-and-mortar retailers. The National Retail Foundation predicted just a 2.8% growth for in-store purchases in…
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Big data’s next step towards providing deeper business insights is real-time data analytics. Companies that have access to daily sets of big…
March 19, 2019
The beginning of a new year is about reform, rejuvenation and, sometimes, reduction. We’re not talking about reducing waistlines, but rather store...
March 4, 2019
Last month, we promised you more e-commerce strategies for 2019. Before we dig into social media marketing, customer loyalty programs and return...
What has changed in the last 60 years is how marketers make decisions and ultimately implement the seven p’s. In 1960, marketers relied on focus groups and anecdotes from their customers to shape strategy. Today, particularly in e-commerce, marketers have enormous amounts of consumer data to make decisions that are fine-tuned to their customers’ needs.
In a report produced by Forbes and Oracle entitled “Data-Driven Marketing: Push Forward or Fall Behind,” the authors note “This full immersion in data and analytics … shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated ‘gut feel’ decision making with quantifiable research.” (Click here to download the full report). In fact, their research found that 74% of respondents from the consumer and retail sector reported using data-driven marketing strategies for either the majority or all of their campaigns. Are you?
You’re likely already familiar with the “p’s” of marketing. But we want to do a deep dive on how data can help you make marketing decisions at every turn (or, every ‘p’).
Stick with us for the next few months and we’ll drill down on product, price, place, promotion, people, performance, presentation--all from the lens of data-driven marketing. We’ll show you how Ironbridge can get you access to this data and drive your marketing. If you haven’t already signed up for our email list, click here.
In the meantime, we’d love to hear from you! Tell us which p you’re making data-driven decisions around. Or, is there a ‘p’ you’d like to refine using data? Please sound off in the comments!
Written by Kim Kelly Consulting
March 4, 2019
For manufacturers, Amazon can be both a blessing and a curse. A report from Statista states that “Amazon is the leading e-retailer...
