If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion…
A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping—and it’s digital. According to new research…
Hot off the press: Online Customers Spend $14 Billion On Black Friday And Thanksgiving AND $10.8 Billion on Cyber Monday ALONE. In…
Ironbridge Software and Interactive Edge take a deep dive into e-commerce in a COVID world.
In the Ecommerce channel, effective analytics are a must. If you are not answering all the below questions (and many others) confidently,…
Does channel conflict concern you? It should. Thanks to the innovations of our digital age, manufacturers have more choices than ever when…
Once upon a time, factoring retail pricing was as easy as choosing a fixed margin, adding it to your cost of production…
Last month, we promised you more e-commerce strategies for 2019. Before we dig into social media marketing, customer loyalty programs and return…
For manufacturers, Amazon can be both a blessing and a curse. A report from Statista states that “Amazon is the leading e-retailer…
Now that 2019 is in full swing, what changes do you plan to make this year? Is this the year you update…
Millennials are known for their fondness of e-commerce, quick and free delivery, and extreme customization. While Millennials are in part to blame…
November 17, 2021
Is your business still talking in terms of e-commerce and brick-and-mortar marketing and sales? Questioning investment in digital? Worried about e-commerce cannibalizing...
November 17, 2021
The world of CPG and e-commerce has been changing fast—and the wild ride doesn’t look to be slowing down anytime soon. The...
November 17, 2021
The most wonderful time of the year…is here. You already know that the holiday shopping season is the most critical period for...
