Category: E-commerce

E-commerce

Walmart Analytics: How to Drive More e-Commerce Sales

Consumers may be shopping online more than ever during and after COVID-19, but Walmart is still a dominant force in consumer marketing….

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E-commerce

Amazon Analytics: How to Drive More e-Commerce Sales

Let’s talk about the elephant in the room: Amazon is undeniably the king of e-commerce, and it’s here to stay. Not only…

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E-commerce

What You Don’t Know Is Hurting You: E-Commerce Business Intelligence Data with Line Item

Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the…

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E-commerce

Know Thy Shelf: Win E-Commerce SEO With Line Item

If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion…

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E-commerce

Line Item, Your Lifeline to More Profitable E-Commerce

A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping—and it’s digital. According to new research…

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E-commerce

E-commerce intelligence like you’ve never experienced before!

Hot off the press: Online Customers Spend $14 Billion On Black Friday And Thanksgiving AND $10.8 Billion on Cyber Monday ALONE. In…

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E-commerce

Are you ready for the NEW e-commerce?

Ironbridge Software and Interactive Edge take a deep dive into e-commerce in a COVID world.

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E-commerce

Ironbridge Software introducing ‘Line Item’

In the Ecommerce channel, effective analytics are a must. If you are not answering all the below questions (and many others) confidently,…

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E-commerce

Channel harmonizing – avoiding channel conflict at all costs!

Does channel conflict concern you? It should. Thanks to the innovations of our digital age, manufacturers have more choices than ever when…

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E-commerce

Pricing strategies for e-commerce

Once upon a time, factoring retail pricing was as easy as choosing a fixed margin, adding it to your cost of production…

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E-commerce

Using data to decode the 7 Ps of marketing

Last month, we promised you more e-commerce strategies for 2019. Before we dig into social media marketing, customer loyalty programs and return…

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E-commerce

How manufacturers can compete with Amazon

For manufacturers, Amazon can be both a blessing and a curse. A report from Statista states that “Amazon is the leading e-retailer…

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