Consumers may be shopping online more than ever during and after COVID-19, but Walmart is still a dominant force in consumer marketing….
Let’s talk about the elephant in the room: Amazon is undeniably the king of e-commerce, and it’s here to stay. Not only…
Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the…
If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion…
A year into the pandemic, it’s clear that consumers have adopted a “new normal” for shopping—and it’s digital. According to new research…
Hot off the press: Online Customers Spend $14 Billion On Black Friday And Thanksgiving AND $10.8 Billion on Cyber Monday ALONE. In…
Ironbridge Software and Interactive Edge take a deep dive into e-commerce in a COVID world.
In the Ecommerce channel, effective analytics are a must. If you are not answering all the below questions (and many others) confidently,…
Does channel conflict concern you? It should. Thanks to the innovations of our digital age, manufacturers have more choices than ever when…
Once upon a time, factoring retail pricing was as easy as choosing a fixed margin, adding it to your cost of production…
Last month, we promised you more e-commerce strategies for 2019. Before we dig into social media marketing, customer loyalty programs and return…
For manufacturers, Amazon can be both a blessing and a curse. A report from Statista states that “Amazon is the leading e-retailer…
