Now that 2019 is in full swing, what changes do you plan to make this year? Is this the year you update your branding or redesign your website? Perhaps you’re hiring a consultant to take a global look at your organization? Or maybe you have your head down and you’re just trying to get through each day’s agenda.
Whatever state your business is in, one thing is for certain: you could use more e-commerce sales. We’ve talked a lot about the state of e-commerce across all types of industries (you can find those blogs here). This year, we’re focusing on successful e-commerce strategies. Marketing has a lot to do with the success of an e-commerce business, but there’s also much more to consider. Here are a few areas we plan to cover:
- Social media marketing
- Delivery & logistics
- Return policies
- Customer loyalty
- Channel conflict
We’ll do a deep dive into every facet of a successful e-commerce strategy. Along the way, we’ll spotlight companies that have excelled and find out what propelled them to the top. Plus, we’ll offer up concrete ways you can use your company’s data to improve each aspect of your business.
What areas of your business need improvement? Which aspects of e-commerce trip you up? Let us know in the comments and we may dive into your suggestions in a future blog post.
Written by Kim Kelly Consulting