Why does E-Commerce matter to us? More E-Commerce insights from Ironbridge

After a great response from our first blog post, we received some questions as to why we care so much…

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When does e-commerce reach a tipping point?

E-commerce’s growth is rapidly outpacing that of brick-and-mortar retailers. The National Retail Foundation predicted just a 2.8% growth for in-store…

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Conference: Getting Insights from Big Data

Click here to download a copy of the PowerPoint presentation.

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Business Insights in Real Time

Big data’s next step towards providing deeper business insights is real-time data analytics. Companies that have access to daily sets…

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The Newest “Hot” Job In America Is Actually 40 Years Old

“Data Scientists” have been the unsung heroes behind corporations since the 60’s, but suddenly, they hold the title of “America’s…

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Digital Marketing and Reaching the Next Generation of Shoppers

The digital generation is here: they have graduated school, earned jobs and become stronger consumers than ever before. With this…

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How Are Online Retailers Really Affecting the CPG Industry?

When you hear the phrase “online retailer,” one of the first websites to come to mind is usually Amazon.com. There…

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Predicting the Demand Forecast Can Be Tougher than Estimating the Weather

Some people make it their job to try and predict the future, but we aren’t talking about psychics. Demand forecasting…

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Bridging the Gap Between IT and BI

A CPG business in which communication is out of sync is a business heading towards trouble. Two important corporate components…

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Trials and Tribulations of a Big Data Consultant

Big Data is doing great things in fighting cancer, fighting crime, winning (and losing) elections but in the corporate world,…

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After 30 Years of Big Data, the CPG Industry Still Doesn’t Know What to Do with It

The Consumer Packaged Goods (CPG) industry relies heavily on “Big Data” to maintain efficiency and keep profits going up. While…

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