Line Item: Your Robust Shield Against Online Fraud

Online marketplaces are characterized by intense competition, making protecting one’s business from fraudulent activities imperative for success. Ironbridge Software’s Line…

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Black Friday 2024: Navigating the Digital Landscape for Manufacturers

As the holiday shopping season approaches, major retailers like Target and Walmart are gearing up for a fierce battle in…

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The Rise of Voice Commerce (and What Marketers Need to Know)

“Alexa, find me boys’ boots in size 4.” “Hey Siri, put baking soda on my grocery list.” The future is…

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Augmented Reality Is Changing How We Shop

Consumer shopping habits and preferences are rapidly evolving—and it can be hard for e-commerce marketers to plan when they can’t…

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The Future of E-Commerce: Bricks and Clicks, Online and Omnichannel

The last two years have been a wild ride for many markets, including retail and e-commerce. Consumer buying behavior has…

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Breaking Down Barriers between E-commerce and In-Store Marketing Channels

Is your business still talking in terms of e-commerce and brick-and-mortar marketing and sales? Questioning investment in digital? Worried about…

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Harnessing the Power of Daily Data

The world of CPG and e-commerce has been changing fast—and the wild ride doesn’t look to be slowing down anytime…

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Prep for the Holiday Season with Top Ecommerce Strategies

The most wonderful time of the year…is here. You already know that the holiday shopping season is the most critical…

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See Line Item in Action with a Live Webinar or Product Demo

You already know that CPG e-commerce has taken a leap forward during the pandemic—and that business intelligence has become table…

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Protecting Your Brand from Third-Party Sellers and Retail Arbitrage

From its humble origins as an online bookseller, Amazon has already ridden the rise of e-commerce. According to new research,…

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Four Emerging Trends to Watch in the CPG Industry

What does the emerging “next normal” look like for the CPG industry? In an uncertain world, it’s been difficult to…

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Good, Better, Best: Evaluating e-Commerce Analytics Tools

Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Even more, during the last year, consumers…

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