We know you’re busy. But we also know that you like to stay up-to-date on what’s hot in the CPG industry. As the holiday cheer rises and emails slow, take a few moments to check out all the articles we’ve published this year and beyond.
E-commerce trends by category
In 2017, we focused on e-commerce trends and how selling online has impacted nearly every sector of retail. We even compiled our findings into a matrix with predicted growth and insights based on extensive research. If you missed it, you can find all the blog posts here and the matrix here.
Direct-to-consumer trends
Have you noticed a spike in D2C companies? Startups are selling everything from mattresses to prescription eyeglasses to makeup to razors directly to the consumer. We wanted to know more about this model and analyze the pros and cons of a manufacturer selling this way.
Here are some of our findings:
- Direct-to-consumer is on the rise: Here’s why
- All the channels a brand can use to sell directly to the consumer
- How this company sells produce D2C and combats food waste at the same time
- How subscription boxes are winning the D2C retail game
More industry insights
This past year saw more store closings. We looked into the real reason so many brick-and-mortar stores have shuttered and we specifically focused on the closing of Toys “R” Us.
Finally, we know that everyone is trying to compete with Amazon. It may seem like a lost cause, but check out this post before you give up. It’s the story of how QVC is putting up a fight to compete with the shopping giant.
What do you want to read in 2019?
We’ve enjoyed digging into e-commerce and D2C to bring you relevant industry insights. What do you want to know more about? What information would help you grow in 2019? Drop us a line and let us know. Your idea may just show up in a future blog post!
Written by Kim Kelly Consulting
