Case Studies

Case Studies

Case Study:

Uncovering New Markets

Our client delivers bottled water to homes nationwide. They have a database of every home served with address and zip code. By comparing population density from the U.S. census data we were able to uncover underserved markets across the country. Further, since this is a premium service by comparing household income we were able to identify the best opportunities for new sales.

Case Study:

Major Cost Savings

Our client is a manufacturer of salad dressings. Scheduling production of the different flavors is determined by the anticipated demand for each. The demand forecast had an accuracy rate of only 38%. Ironbridge built a multiple regression model with weekly sales history for 3 years and every trade promotion during that period. Then by plugging in the trade promotion plan for the next 6 months, we produced a new demand forecast. The model’s accuracy rate was 48%. Just that 10 point improvement enabled the client to schedule production more effectively and to avoid building an entirely new plant. Major cost savings.

Case Study:

Responsive Sales Support

Our client is the North American division of an international CPG company. Ironbridge designed and built the web site that is the home page and source for all sales information and links for 500 active users. We built the data warehouse behind it containing the catalog of all 1200 retail products, collateral library, forecast tracker, daily sales and forecast reporting, sales samples ordering and weekly newsletter. The site tracks and sends alerts for price changes and discontinuations. It exports forecasting data to the company ERP demand management system. Users can search across all data for key words to assist their ordering process.

Case Study:

Product Innovation

Our client is the North American division of an international CPG company. Ironbridge designed and built the web site and database that manages the product innovation and change process. The system communicates each step in the product development to the team and the sign off by management. The design process must include critical information such as P&L, COGS, e-commerce, packaging specs, unit of measure, currency and labels defined by each of the many countries the company operates in. Each business unit has its own design rules and security built in. The system has over 1100 active users, over 2200 active/open projects, over 6300 completed projects and over 400 unapproved/cancelled projects.

Case Study:

Productivity Gains

Our client is an international cosmetics company. Ironbridge gathers point of sale data for 34 retail outlets into a data warehouse. From the data warehouse, users of Ironbridge’s NetBench reporting product can generate a complete business review across all retailers in 30 seconds. This task was once a full time job.

Case Study:

Optimize Advertising & Promotion Timing

Our client is an international cosmetics company. From EDI852 data, Ironbridge gathers daily point of sale data from the client’s major retailers. The client’s category management team uses this data to determine which days of the week are the most effective for advertising and promotion.

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